The ultimate aim of any kind of marketing is to get the right leads and grow business. Whether you look at lead generation as an eventual goal by first creating a strong brand awareness, or whether you look at it as gathering the low hanging fruits of sales first, without business growth your lead generation …
B2B Lead Generation Strategies For A Successful Marketing Campaign Read More »
If you are in the B2B business, you are well aware that Linkedin is one of the most powerful and effective tools for B2B lead generation. However, not all B2B marketers and sales guys are well-versed with its usage and often struggle to get the best leads out of it. We interact with a lot …
Lead generation is a crucial aspect of your sales process. While maintaining a steady pipeline of leads is important, what most B2B companies don’t realize is that the quality of leads generated matters the most. Ultimately, your product or solution is going to be bought only by the right customer. Hence, it is fundamental that …
Whether you are a newbie to the world of cold calling, or have been through the process multiple times and have had your share of failures and successes with it, a few jitters and some nervousness will still be there at the beginning of every call. And the thing about cold calls is that they …
One industry which has witnessed accelerated growth over the past few years is SaaS. The revenue forecast for this industry is expected to reach $380 million by the end of this year alone. The market is exciting and the competition, rampant, as a lot of organizations, both big and small, are trying to create a …
5 Major Sales Challenges Every SaaS Startup Faces & How To Deal With Them Read More »