eShipz
A logistics B2B SaaS startup implemented digital performance marketing for better lead generation and faster conversions, with consultation by TFF Media.
eShipz, a cloud-based SaaS company in Bangalore, were looking to improve their Business Development Initiatives and yield Long term accounts. They were achieving limited success through traditional means of Lead Generation, such as Cold Calling.
The client wanted to break into strategic accounts where they were trying to get their foot in the door, with the accounts being specifically into Retail and Ecommerce. They needed an efficient and holistic solution which would help them reach out to the right audience, considering the COVID pandemic and diminished chances of meeting prospects physically.
Through TFF’s strategic Performance Marketing activities on Linkedin, eShipz saw a 40% increase in their lead
generation activities within a span of 6 months. They received 15-20 inquiries per week and saw a
steady growth in their pipeline month on month.
Short-term Benefits
Quick Turnaround time between connecting with prospects and them responding positively to messages, reducing chances of rejection.
Medium-term Benefits
Making activities like Cold Calling via Lead Databases redundant, saving costly man hours.
Long-term Benefits
Strategic Connections in the right accounts, leading to Long Term sales, and revenue for Prospect.
WHAT WE DID?
- Identifying the right TG across various verticals, industries, geographies and locations
- Categorization of prospects within accounts based on function, role and seniority
- Targeted and effective messaging to prospects for maximum impact.
- Follow-Ups being timely sent for recall value.
- Gathering Maximum data of prospects and enabling Remarketing for less warmer prospects.
- Marketing collateral such as digital flyer, Linkedin company page content+visuals
- Working closely with in-house BD/ sales team for Partner Success
