Competing in the league of an overly cluttered market, the brand demanded an identity which catches the eye at the very first instant. Having a target audience which ranges from home-makers and sous chefs to bachelors and food-lovers. The challenge was to create a logo which resonates with all.
The logo concept revolves around the integration of type and graphic elements, with a focus on the main word, Sabzi. When combining the wireframes, the design exhibits Avocado and Beetroot, which signify the very essence of the brand – an online shop for fruits and vegetables.