The First Fork

Door2Door Sabzi

Door2Door is an Indian online grocery delivery service, providing fresh, organic fruits, vegetables and eatables to customers at their doorstep. It also has a range of health and wellness-focused products, organic food and imported ingredients which are premium, authentic and of high quality.

Door 2 Door Sabzi

Competing in the league of an overly cluttered market, the brand demanded an identity which catches the eye at the very first instant. Having a target audience which ranges from home-makers and sous chefs to bachelors and food-lovers. The challenge was to create a logo which resonates with all.

The logo concept revolves around the integration of type and graphic elements, with a focus on the main word, Sabzi. When combining the wireframes, the design exhibits Avocado and Beetroot, which signify the very essence of the brand – an online shop for fruits and vegetables.

Default Colour Choice

Primary Colours

Primary Colours

Concept Behind Shape

Secondary Colours


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