The ultimate aim of any kind of marketing is to get the right leads and grow business. Whether you look at lead generation as an eventual goal by first creating a strong brand awareness, or whether you look at it as gathering the low hanging fruits of sales first, without business growth your lead generation …
B2B Lead Generation Strategies For A Successful Marketing Campaign Read More »
If you are in the B2B business, you are well aware that Linkedin is one of the most powerful and effective tools for B2B lead generation. However, not all B2B marketers and sales guys are well-versed with its usage and often struggle to get the best leads out of it. We interact with a lot …
Demand generation is a marketing strategy that is data-driven, and helps a company create awareness about its offerings through the use of technology. An efficient demand generation strategy covers all the important aspects of a buyer’s journey – right from a new visitor to a satisfied customer. A large part of the demand generation strategy …
Whether you are a newbie to the world of cold calling, or have been through the process multiple times and have had your share of failures and successes with it, a few jitters and some nervousness will still be there at the beginning of every call. And the thing about cold calls is that they …
The coronavirus pandemic has acted as a major blow to various businesses, affecting the hospitality industry in particular. A research by Mckinsey suggests that recovery to pre-Covid-19 levels could take until 2023 or even later. Just like a lot of industries around the country, hospitality is also expected to see substantial changes in the post-pandemic …
Covid-19 – Impact On The Hospitality Sector in India Read More »
Why Brand Identity is the most important thing for your business? Your brand identity is not just your logo style, logo typography or your logo colours. It’s essentially a visual medium through which you are exhibiting your brand values to your customer. This means that it not just consists of a logo but can also …
Why Brand Identity is the most important thing for your business? Read More »
The COVID-19 lockdown is making everyone go qray-qray! It’s changed the way we feel when we wake up in the morning, the way we plan our day; it has messed up our sleep cycles, as well as pretty much everything about our daily routines. The time that we’d use to get ready for office is …
Is COVID-19 here to give us a chance to REFLECT and REFRESH? Read More »