The First Fork

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B2B Lead Generation Strategies For A Successful Marketing Campaign

b2b lead generation

The ultimate aim of any kind of marketing is to get the right leads and grow business. Whether you look at lead generation as an eventual goal by first creating a strong brand awareness, or whether you look at it as gathering the low hanging fruits of sales first, without business growth your lead generation …

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Covid-19 – Impact On The Hospitality Sector in India

The coronavirus pandemic has acted as a major blow to various businesses, affecting the hospitality industry in particular. A research by Mckinsey suggests that recovery to pre-Covid-19 levels could take until 2023 or even later. Just like a lot of industries around the country, hospitality is also expected to see substantial changes in the post-pandemic …

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