The ultimate aim of any kind of marketing is to get the right leads and grow business. Whether you look at lead generation as an eventual goal by first creating a strong brand awareness, or whether you look at it as gathering the low hanging fruits of sales first, without business growth your lead generation …
B2B Lead Generation Strategies For A Successful Marketing Campaign Read More »
Lead generation is a crucial aspect of your sales process. While maintaining a steady pipeline of leads is important, what most B2B companies don’t realize is that the quality of leads generated matters the most. Ultimately, your product or solution is going to be bought only by the right customer. Hence, it is fundamental that …
Demand generation is a marketing strategy that is data-driven, and helps a company create awareness about its offerings through the use of technology. An efficient demand generation strategy covers all the important aspects of a buyer’s journey – right from a new visitor to a satisfied customer. A large part of the demand generation strategy …
Whether you are a newbie to the world of cold calling, or have been through the process multiple times and have had your share of failures and successes with it, a few jitters and some nervousness will still be there at the beginning of every call. And the thing about cold calls is that they …