Beetroot Bistro
A renowned Restobar in Koregaon Park, fresh with new Management, partners with TFF Media to relaunch their brand post COVID, both Online and Offline.
Beetroot Bistro, a staple name in the Resto Bar circuit in Koregaon Park, Pune has always attracted young folks for a beer or a cup of coffee. Under New Management, there was a necessity to reinvent the joint as they incorporated a brand new menu and wanted to widen their Clientele to include families and Upper middle class working people.
The client had a limited digital presence on Instagram and was not very active in promoting the brand. The client needed to revamp their Marketing initiatives and grow their brand to the next level, in order to re-establish their presence in the Restaurant scene in Pune.
Through TFF’s effective marketing strategies, Beetroot Bistro gained:
A revamped digital presence with consistent content and steady growth in followers
Greater recall value for patrons and repeated business, increasing sales by
Increase in followers by
WHAT WE DID?
- Developed a campain called The Story of Beetroot Bistro
- The motto of the campain was to translate the management's passion for food into marketable content that had maximum recall value.
- Visual collateral focusing on the new menu
- Organizing food tasting sessions of the new menu and involving food blogs and online influencers
- Paid promotion campaigns on social media for the new menu
