Create awareness around Bavdhan and nearby areas of Pune about the newly opened place.
• Mediums – Instagram and Facebook
• Created innovative offers such as Pi Till You Pee and Wow Wednesdays.
• Community-based events such as Open Mic Nights with regular participants and viewers.
• Regular posting about events, offers, festival greetings on all social channels.
• Geo-tagging, tagging relevant publications, bloggers, influencers, for maximum reach on all posts.
• Threefold increase in the revenue.
• Influencer and blogger campaigns led to increased word-of-mouth publicity.