Why Brand Identity is the most important thing for your business?

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Why Brand Identity is the most important thing for your business?

Why Brand Identity is the most important thing for your business?

Your brand identity is not just your logo style, logo typography or your logo colours. It’s essentially a visual medium through which you are exhibiting your brand values to your customer. This means that it not just consists of a logo but can also be developed and adapted into other marketing materials such as:

  • Business Cards
  • Stationary
  • Brochures
  • Posters
  • Reports
  • Fliers
  • Signage
  • Packaging
  • Website

Since your logo is what will define your overall brand strategy, it is very important that is created in a cohesive and professional manner. Good market research, competitor research, target audience analysis and attention to detail at every step is what helps in successfully creating a brand which meets the goals of the business.

Here are some of the reasons that make your brand identity the most important thing for your business:

  • Personality:

You know how you get warm or cold vibes from a person the first time you meet them? This is because the first impression always invokes certain feelings in you and pretty much defines the kind of relationship you will have with that person. Your brand identity does exactly that. It is the personality of your brand, which can be used to invoke feelings in your audience. The design, the colours, the typography, the creativity, all these things will define what a person feels about your brand and hence decides to choose it or not.

  • Consistency:

Once the correct brand identity is created, it helps you maintain consistency in your communication with your existing and new audiences. Consistency in branding, online and offline, will help maintain professionalism and also provide vision to everyone associated with the brand.

  • Differentiation:

A great brand identity can help you distinguish your brand from your competitors, no matter how established and well-known their products or services are. Your brand identity is what you use to position your product to your consumers in a different manner and thus make them believe that your product is better than the one they have been using.

  • Awareness:

A good brand identity package ensures that your brand is at the forefront of all your marketing activities. This increases brand visibility every time it is featured in an advertisement, a magazine, a billboard or any other online or offline platforms. This will help the brand connect with the customers and make it memorable thus increasing brand recall.

  • Loyalty:

Loyalty can be maintained only when you have aspects which you can relate to, be it in an interpersonal relationship or a relationship between a brand and a consumer. A brand identity, its adaptation, the design, visuals and all other aesthetic aspects are what will help your consumer connect with your brand on a special level and thus build loyalty and trust.

Not sure how you can go about creating a brand identity for your product? Check out our case studies here.

Want insights, inputs and guidance for your brand identity creation? Get in touch with us here.

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